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The New Age Of Innovation: Driving Cocreated Value Through Global Networks Moffitt "Brick City" presents a modeler'sNamed one of the "Best Books on Innovation, 2008" by BusinessWeek magazineFrom the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer created value. C. K. Prahalad, the world's premier business thinker, and IT scholar M. S. Krishnan unveil the critical missing link in connecting strategy to execution building organizational capabilities that allow companies to achieve and sustain continuous